Privacy Policy
Introduction
At Steven Eagell Limited we take your privacy seriously and will only use your personal information as set out in this Privacy Policy. We will never sell your data on to third parties.
This Privacy Policy describes how we collect and use your personal information, the legal basis on which we do so, and how you can exercise your rights with respect to your personal information.
On every occasion we update our Privacy Policy, we will post the updated version on our Website so that you can be informed as to what personal information we collect, how we use it and under what circumstances we disclose it with other parties.
Within this Privacy Policy, reference to we, us or our implies the legal entity of Steven Eagell Ltd which is the body which processes your personal information and interacts with you.
References to you imply the person whose personal information we collect, use and process. This includes anyone who visits our Websites, contacts us in relation to the purchase of a Vehicles and/or goods or services we provide, or otherwise interacts with us (e.g. contact enquiry form).
References to our Website implies any website owned and operated by or on behalf of Steven Eagell Ltd.
Your personal information will be processed in accordance with the UK General Data Protection Regulations and the Data Protection Act 2018 (collectively referenced as the Data Protection Legislation) and other applicable law and regulation.
Who are Steven Eagell Ltd?
Steven Eagell Ltd is a privately owned automotive group with branches across the South East, South & West Midlands and East of England.
Data Controller
For the purposes of Data Protection Legislation, Steven Eagell Ltd is the data controller of your personal information that we collect, and process as explained within this Privacy Policy.
Information we may collect
Information we may collect about you includes your name, date of birth, address, contact details (including email and phone numbers), vehicle details, purchase history and data collected as part of any finance application or payment. This information is referred to as personal information.
Several different methods by which we may collect your personal information include:
Information collected through forms completed both in our dealerships or on our Website.
A copy of your driving licence when you test drive one of our vehicles.
When you enquire or purchase goods/services we collect personal information to respond to your enquiry and process your purchase.
Information of transactions you have processed with us including services and purchases of vehicles and other goods.
CCTV footage of yourself on our premises.
Information contained in and records of communication between us including emails, text messages, letters and recorded phone calls.
Records of your visits to our Website, including, but not limited to, traffic data, location data, IP address and the resources that you access.
Your marketing preferences
We will collect information relevant to the insurance products that we sell that are provided by third parties.
If you provide us with another person’s personal information, you must ensure beforehand that you have their agreement to do so and that they are aware of the ways in which we use personal information as set out within the Privacy Policy.
We may also receive your personal information from third parties, for example as part of a corporate transaction, restructuring, merger, or acquisition. Where this is the case, we will notify you after completion of that transaction that we are now the controller of your personal information, that this Privacy Policy now applies, how to update any communication preferences with us, and thereafter treat you as we would any customer whose personal information we collected directly.
When you make a purchase via our online store, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
Steven Eagell Limited will only process information that is required for the purpose for which it has been collected.
You will always have the option to unsubscribe from Steven Eagell Limited’s (and any of its companies and subsidiaries) marketing communications. It is also your option not to receive marketing communications and you can withdraw your consent at any stage.
Processing personal information
We use your personal information in relation to our business activities. In particular, we may use your personal information in the following ways:
To respond to your query regarding the possible purchase of goods or services.
To carry out our obligations arising from any contract between you and us including the purchase of products and provision of services, and to respond to query from you regarding those such contract.
To manage and administer the relationship between you and us.
To send marketing and other communications to you.
To obtain feedback from you regarding us and to analyse our customer experience.
To provide you with reminders regarding your vehicle including, for example, when your vehicle is due to have a service or MOT undertaken.
To provide you with information about vehicles, services, promotions and offers that may be of interest to you.
Our lawful basis for processing personal data
At Steven Eagell Ltd we may lawfully process your personal data under one of three options:
Consent: In circumstances where you have provided us with a freely given, informed and specific choice to allow Steven Eagell Ltd to process your data, consent will be the lawful basis under which we process your data. Where we rely on your consent, you can withdraw your consent at any time by contacting us (our contact details are at the bottom of this Privacy Policy).
Contract: If you have entered or are in the process of entering into a contract with Steven Eagell Ltd, your personal data may be processed if it is necessary for performance of the contract or is in order to take steps at your request prior to entering into a contract. Should you fail to provide the personal information we request as part of entering into a contract with you then we may not be able to progress that contract or provide you with the goods or services under that contract.
Legitimate interest: If you have completed or negotiated a sale with Steven Eagell Ltd, you may have your personal data processed for the purposes of the legitimate interests pursued by Steven Eagell Ltd or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data.
To balance your fundamental rights and freedoms with Steven Eagell Ltd.’s commercial interests, you will be informed that you may receive marketing communications for similar products and services and will be given the ability to opt-out of further processing at any subsequent point in the relationship by visiting steveneagell.co.uk/opt-out. You may also call one of Steven Eagell Ltd.’s dealerships or contact our Data Protection Officer who will complete the online opt-out for you.
Our legitimate interests include managing our relationship with you, communicating with you, developing our business, products and service offering, pursuing debts owed to us and protecting our business, assets, reputation and IT systems.
Sharing personal data
We may disclose your personal information to third parties in connection with our business activities, including in the following circumstances:
To third parties that provide services to us such as marketing activities.
To external organisations for the purposes of detecting and preventing fraud and criminal activities.
To third party finance companies for the purposes of them providing you with finance. These organisations may carry out credit checks and may disclose your data to credit reference agencies for that purpose.
To third party providers of insurance products if you take up the option of purchasing one of those products.
As part of a corporate transaction (such as a restructure, merger or asset sale) we may share with and/or transfer your data to (when it is completed) the necessary parties to negotiate and complete such a transaction.
We may pass your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply the terms of any agreements we have with or otherwise concerning you or to protect our rights, property or safety or those of our customers, employees or other third parties.
We may contact you as advised by our to ensure the ongoing safety and care of your vehicle and any policies are maintained, and the replacement of your vehicle and car care related products.
We will register your vehicle keeper details and will cross-check your data with DVLA to ensure accurate and timely communications can be made.
Your rights
Under the Data Protection Legislation, you have several rights available to you in respect of your personal information. These are the rights to:
Request copies of your data.
Rectification of your data.
Erasure of your data.
Object to us or restrict the processing of your data.
Where our systems allow, give electronic access to copies of your data in a digital format.
Except as required by law, we will not use or disclose your personal information for any purpose for which you have not given us your consent or have requested to no longer be communicated to on a legitimate interest basis. If you object or ask to restrict the processing of your data, you agree that despite this we may continue to use the personal information previously provided to us to the extent that we are contractually obligated to do so and to the extent necessary to enforce any contractual obligations you may have, for example, a finance agreement.
To learn more or to exercise any of these rights you can contact our Data Protection Officer whose contact details are provided at the bottom of this page.
You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection matter. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact our Data Protection Officer in the first instance.
Data storage
We will collect your personal information via our online store. All electronic files are stored on Shopify, our e-Commerce platform, and our Dealer Management System.
The Shopify system is provided, maintained and hosted outside of the EEA, using additional safeguards to protect your personal information. We also store customer data in our showroom system.
The security of your data is paramount. The duration for which we retain your personal information will differ depending on the type of information and the reason why we collected it from you.
However, in some cases personal information may be retained on a long-term basis: for example, personal information that we need to retain for legal purposes will normally be retained for at least seven years in accordance with usual commercial practice and regulatory requirements. How long we keep data is primarily determined by how long we need it for the purposes we told you we were going to use it for, time periods set out in law and the period we need to keep it to defend ourselves against legal action.
We also retain certain details for such period as may be necessary to validate and handle any claims we receive after the statute of limitations has expired and any claims we receive where the claimant was not aware of the injuries/damages until a long time after they were caused.We take steps to ensure any business we work with has security protocols and policies in place to manage and record your data privacy and preferences correctly and that your data is stored securely.
Steven Eagell Ltd reserves the right to update or amend this data privacy notice in line with customer feedback or updates in legislation and it will be published at www.steveneagell.co.uk.
A full listing of our manufacturers and nominated suppliers, who we may share information with, together with the various sources (e.g. service plan and vehicle health check data), can be provided on request.
If you would like to find out more about how we use your data, please contact dpo@steveneagell.co.uk
Data Protection Officer
Name: Bryan Portsmouth
Address: Steven Eagell Ltd, Power House, Harrison Close, Knowlhill, Milton Keynes, MK5 8PA
Email: dpo@steveneagell.co.uk